Gucci’s Closest Competitor

Basically CONTRAST THE KEY ELEMENT OF GUCCI’S MARKETING STRATEGY TO ITS CLOSEST COMPETITOR. Legitimize WHY YOU HAVE CHOSEN THIS COMPANY AS GUCCI’S CLOSEST COMPETITORS Gucci is one of the most remarkable pioneers in extravagance design advertise. Gucci is established by Guccio Gucci in 1921 in Florence, Italy. Presently, Gucci is the piece of Gucci Group and Pinault Printemps Recloute (PPR). The globalization of the style condition and lift in the western economies change Gucci from a little Italian organization in to enormous extravagance design brand in worldwide level. In 1980s, Gucci had lost its intrigue and turned into a cheap brand and was likewise in profound money related emergency. However, Tom Ford raised Gucci from dead and discovered the company’s driving status and keeps up their client dependability. He made Gucci’s picture as: smooth, hot, and brave. What's more, Frida Giannini the new imaginative chief of Gucci after Tom Ford changed the picture of Gucci from hot to exotic nature. There are different sides to a brand like Gucci: the spectacular, truly popular side yet additionally with its foundations and legacy of 90yrs history and craftsmans working for Gucci. (Frida Giannini , The Times, sept 5, 2009) For the Gucci’s resurrection advertising blend assumes a fundamental job. The idea of 4Ps or the advertising blend is to clarify the relationship of item, value, advancement and spot with in the brand/business. The showcasing blend is set of promoting devices that the firm uses to seek after its advertising goals in the objective market. Thus, this hypothesis recommends that all brands/business need the correct item, sell that item at right cost, in the ideal spot, utilizing the most appropriate advancement. Fundamentally marks utilize this idea to draw in their objective customer to coordinate their needs and requests. Out of these 4Ps item is primary centered zone of advertising blend in light of the fact that the item is mix of unmistakable and immaterial offer that a brand offers to client to bring in cash. Item tends to the need of purchaser. The item must have the correct highlights like: it must look great and function admirably. â€Å"When all around structured, great quality item is at the foundation of the advertising effort it regularly includes a level of realness and truthfulness to the showcasing system. † (Gary Aspden †Adidas) For instance: buyer needs to fit in with the friend gathering and the issue of how best to do this is tackled by wearing specific brand’s stylish item. Acing Fashion Marketing, Tim Jackson, 2008). As referenced before that item is the fundamental component of the showcasing blend and in that item classification footwear is the primary centered region. â€Å"Shoes are consistently the most significant thing since they are what your identity is . They change the manner in which you walk, the manner in which you move. † †Tom Ford The market for the footwear class is United Kingdom. The explanation for picking this market is that the United Kingdom footwear showcase, the estimation of this market is arrived at a record high of over ? bn in 2008. The UK is one of Europe’s driving footwear markets, representing almost 19% of the European footwear deals. PRODUCTSGUCCIPRADACHANELLouis Vuitton Women’s wear Men’s wear Shoes Hand Bags Jewelry Fragrance Watches Eye wear Beauty items X Hats Tie Scarves Based on the previously mentioned table Gucci's rivals are Prada, Chanel and Louis Vuitton. The purposes for taking just these brands are these four brands are extremely well known in extravagance advertise everywhere throughout the world. In this way, through this table get the essential thought of the item astute correlation in these four brands. All the four brands have practically comparative items however the character is extraordinary. Gucci is considerably more like Prada regarding brand picture and item correlation. The brand picture of Gucci and Prada is exceptionally enchanting, incredible, cultivated, attractive and chic. Where as Chanel and Louis Vuitton have exceptionally shrewd, exemplary, refined and develop character. As far as costs Gucci and Prada go connected at the hip while Louis Vuitton and Chanel are very costly as contrast with Gucci and Prada. While contrasting the brand estimation of these brands and the positioning of Top 100 Brands Louis Vuitton remains on seventeenth position with the brand estimation of $21,120millions, Gucci remains on 45th position with the brand estimation of $3530 millions, Chanel remains on 60th position with the brand estimation of $6040 millions and Prada remains on 91th position with the brand estimation of $3530 millions. Along these lines, as contrasting the brand worth and rank of top 100 brands Chanel will be the nearest contender of Gucci. Be that as it may, here the examination depends on the item in this way, Prada will the Gucci’s nearest contender on the grounds that according to the product offering and brand picture Prada is Gucci’s nearest contender. GucciPrada As, referenced prior in the product offering Prada is the nearest contender of Gucci. Here, the pictures from Prada and Gucci men’s footwear assortment of Spring Summer 2010. The structure of the item is comparative, state of the shoes is likewise comparative, and material they utilized is additionally same. The cut detail of the outside counter of the shoes is additionally comparable. From the top view both the shoes look fundamentally the same as The sewing point of interest is comparable however Gucci gave dull shading channeling on the toe top and gave same shading sewing where as Prada gave differentiate shading sewing enumerating which is very observable. The shades of these shoes are distinctive Gucci utilized Bordeaux shading in softened cowhide material which gives extremely dull look while Prada utilized same material in Red shading which gives exceptionally brilliant and keen look. Prada likewise gave a logo on side of the shoe while Gucci gave green, red and green shading web stripe. The enumerating on the tongue of the shoes is likewise unique Gucci gave crisscross look on the edge which gave an unpleasant look however its completed where Prada gave completed look sewing which give complex look. The coating of the both the shoes are likewise comparative as far as shading and calfskin in sole logo. The shade of the sole is additionally comparative yet itemizing is distinctive Gucci gave their own image logo enumerating on the elastic sole where as Prada utilized decent specifying on drive sole. The cost of Gucci’s shoes is $530 where as Prada shoes cost around $557. Great plan and shading and with reasonable value Prada is better than Gucci in this correlation. Gucci Prada This promoting effort is for Autumn Winter 2009/10 for Prada and Gucci for the footwear assortment. In both the promoting effort both the brand concentrated distinctly on the item. Gucci’s items are exceptionally gleaming and spectacular which speaks to urban, delightful, youthful and chic look. Where as Prada shoes are enlivened by Trojan protective cap/headgear which gives extremely a la mode and cool look and more spotlight on item enumerating. Gucci ( Gucci’s store show window is extremely essential with aroma bottle shape with yellow light and satchel shape with pink light and setting is brightened with Gucci logo. In the showcase Gucci show sacks and shoes together. The feeling and the light impact give rich look to Gucci’s show window. In the showcase window Gucci just showed their essential and great sack and shoes. While Gucci’s picture is exotic, smooth and attractive, however through this window show Gucci can not pass on its image picture. In any case, the light impact, atmosphere and item supplement one another. Be that as it may, this showcase doesn't Whereas Prada’s window show is absolutely inverse to Gucci’s window show. Prada give more spotlight on their item in the presentation window. Prada utilized six silver mannequins to show their footwear and which gave exceptionally stylish look. Indeed, even the shade of footwear is extremely decent and eye snappy when it put on those silver mannequins. The situation of the mannequins is likewise extremely decent, they showed 3 mannequins the correct way and rest of 3 mannequins they simply flip it with the goal that the item can feature more. Furthermore, they utilized white lights for the presentation. Along these lines, through this window show Prada pass on their image picture which in vogue, savvy, provocative and exotic. In this manner, to finish up we can say that Prada is Gucci’s nearest contenders. The explanation for this is Prada offer practically all the item which Gucci offers and the brand picture of Gucci and Prada is same which is provocative, smooth, sexy and savvy. In product offering in a similar season Gucci and Prada offers practically comparable shoes however Prada’s shoes are brilliant and in vogue where as Gucci’s shoes give dull look. Along these lines, from that correlation Gucci can't keep up their image picture where as Prada’s shoes are straightforward however Prada keep up their image picture which is exceptionally brilliant. While contrasting the publicizing effort and the store show window, Prada and Gucci go inseparably as far as pass on the message through promoting effort and furthermore feature their picture through store atmosphere. Be that as it may, Gucci has 278 stores all around the globe where as Prada have 128 stores far and wide. Along these lines, universally Gucci is more celebrated than Prada. The brand estimation of Gucci is more than Prada. Reference: Websites: http://bwnt. businessweek. com/interactive_reports/best_global_brands_2009/list. asp? sortCol=rankid=1=2=50 http://www. stanforddaily. com/2009/03/06/milan-style week-genders out/http://www. researchandmarkets. com/research/34a553/footwear_market_re Books: Journals: Images: Prada Display: http://williamyan. com/blog/2009/7/24/retail-prada-window-show in-soho. html) Gucci show: http://www. bobbintalk. com/2009/11/window-shopping-gucci. html

Macroeconomics vs. Microeconomics free essay sample

hese are two branches or rather strategies for composition of the study of financial matters. The qualification between them can best be clarified by contrasting their fundamental highlights. As the terms propose, macroeconomics manages the market for a huge scope and its total issues, while microeconomics concerns advertises taking things down a notch and individual parts of the issues. There are six particular parts of the two methodologies that are appeared as in the accompanying table: Microeconomics Macroeconomics (a) Units of the investigation Individual customers, makers laborers, merchants, and so on. Total units, for example, state National or International economy. (b) Activities Optimization and boost of individual gains and benefits. Long haul development, support of significant levels of creation and business. (c) Origin Micro exercises rise on the interest side of consumer’s decisions. Issues of long haul development rely on the gracefully of beneficial assets (d) Conditions This methodology is practical under static conditions and little league interims. We will compose a custom paper test on Macroeconomics versus Microeconomics or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page This methodology is practical under unique conditions and complex since quite a while ago run changes. (e) Methods It is worried about little modifications, for which the utilization of a minor strategy is appropriate. It manages perplexing, unique changes welcoming the utilization of cutting edge numerical procedures. (f) Levels Micro modifications in asset An allotment are made in light of changes in relative costs of merchandise and enterprises. The total degree of salary or all out financial exercises is viewed as consistent. Large scale approach endeavors to discover the states of long haul developments in yield all in all, accepting relative costs as consistent (or critical). This qualification among small scale and macroeconomics as introduced above is just a matter of hypothetical accommodation. The two methodologies are correlative and not serious; one can't consider these to be watertight compartments

Best of Book Riot Everything I Need to Know About Teaching Literature I Learned from Winnie the Pooh

Best of Book Riot Everything I Need to Know About Teaching Literature I Learned from Winnie the Pooh To celebrate the end of the year, were running some of our favorite posts from the last six months. Well be back with all-new stuff on January 7th. _________________________ Ive been a full-time college instructor of composition and literature for just over two years now, and in that time Ive taught 17 classes (now working on my 18-21st classes this semester) and read an awful lot of pedagogical theory. But I think my favourite pedagogical philosopher has to be A.A. Milne, the creator of my favourite little character in all of literature: Winnie-the-Pooh. In grad school, I often aligned myself with Piglet (it felt awfully hard to be brave being only a Very Small Animal), but Im now seeing more and more wisdom in all the characters of the Hundred Acre Woods. Let me walk you through what I mean. Patience, grasshopper. If the person you are talking to doesnt appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear. I was really not prepared for how many times we would have to discuss a theme or idea before it became common classroom parlance. But you know, it also took me two-plus years to learn all the acronyms at the college where I teach, and I still mess half of them up on a regular basis. Most not-listening isnt happening out of malice. And whether the fluff in the ear is exhaustion or worry about other classes or a mild case of the not-giving-a-damns, its almost never about me. Its okay to wing it. One of the advantages of being disorganized is that one is always having surprising discoveries. I used to plan these obsessive lectures, with long, detailed notes. I would write everything in even the corny jokes I was going to make and plan not only for the questions I was going to ask but for all the possible answers I could foresee. Can you spell Control Freak, boys and girls? One day in my second semester of teaching a 4/4 load, the wheels fell off the bus and I was panicked. Id marked all night, I was exhausted, and I had a class to teach armed only with my copy of the novel, my margin notes, and about three ideas I wanted them to take home. I walked into class and, terrified, began to just ask questions based on the questions I had posed to the text in my margin notes. We had the best. discussion. ever. And I never looked back. There is a book for everything. Then would you read a Sustaining Book, such as would help and comfort a Wedged Bear in Great Tightness. Books are comforting. I probably dont need to tell you that; youre reading Book Riot. But sometimes I forget that I am, for the most part, teaching 18- and 19-year-olds who are having VERY BIG MOMENTS and for whom the books I choose surprisingly turn out to be their own Sustaining Book.  Of course, this isnt literary criticism, but its a way into the book, and sometimes thats a great start. Sometimes the essay murders the idea. When you are a Bear of Very Little Brain, and you Think of Things, you find sometimes that a Thing which seemed very Thingish inside you is quite different when it gets out into the open and has other people looking at it. I have these marvellous conversations with students about texts where they can really see deep, thoughtful interconnections of ideas. They leave my office and I sit there, in a trance, because all of a sudden Im thinking about the text in a whole new way. And then I read the essay from the same student, and I feel like Ive been hit by a train. But you know, thinking Thingish Things is hard work and takes quite a lot of practice; writing Thingish Things down and retaining their Thingishness is an order of magnitude larger again. So I now try to build in lots of chances to discuss Thingish Things in different ways before the essay approaches, hoping some of the Thingishness can shine through. Leave my pretensions at the door. It is more fun to talk with someone who doesnt use long, difficult words but rather short, easy words like What about lunch?” Most things academics say, especially to first-year literature students, could stand to be simplified and clarified. This isnt about dumbing down but rather creating access points into the text. I remember as undergraduates, my husband and I were, in separate classes, frustrated with the concept of postmodernism, until one of his professors described it as, The Big Fuck Off.  Ahhhhhh, that I can get! Okay, now lets dig deeper. So we start with lunch, and we move on to the history of the baguette. Eventually. Literature is more than the intellectual. “Rabbits clever, said Pooh thoughtfully. Yes, said Piglet, Rabbits clever. And he has Brain. Yes, said Piglet, Rabbit has Brain. There was a long silence. I suppose, said Pooh, that thats why he never understands anything.” I have been humbled on more than one occasion by a student pointing out a totally surface, obvious reading of a text that brilliantly shatters my hyper-complex theory of the texts meaning. Grad school trains us to think one way, but its not the only way to approach texts, and the fresh eyes and ears of someone eagerly engaging with a text for the first time can spark such a fruitful conversation. Rome wasnt built in a semester. Rivers know this: there is no hurry. We shall get there some day. Every semester, I teach two sections of literature and two sections of academic writing. My students are unlikely to become either master close-readers or master essayists in a single semester of academic study, no matter how awesome I am. I found this disheartening at first. But now, starting my third year of teaching, Im just starting to hear from those early students about how they eventually did get why paragraph structure matters or how to read a poem. Im starting to understand that first-year English is about planting seeds and giving them just enough care and attention that theyll be able to sprout when theyre ready. Do you have a favourite Winnie-the-Pooh quotation to live by?

Human Dignity And The Inalienable Rights Of Every Person

When Europeans began to colonize the New World at the end of the 15th century, they were well aware of the institution of slavery. Slavery has been a part of human society since its beginning and it continues to increase today. This kind of activities continues to growth in today’s society in different forms every country in the world. Mostly women are forced to practice prostitution, children and adults may be required to work in farming or factories producing goods for global corporate companies, sometimes all the members of the family are required to work without receiving pay and they continue being in debt; or young girls are obligated to get married with older men, these illegal practices still exist in our contemporary world. For more than two centuries, the United States has worked to advance the cause of freedom. Still, our society remains imperfect, and our people have more work to do to maintain these values. At home and around the globe, we must continue to fight f or human dignity and the inalienable rights of every person. In the past Sexual trafficking became a growing issue in the United States of America as well as in developing countries around the globe. In the United States of America inheritance of slavery exists from the early seventeenth century. On the other hand, the period of American slavery started from the fourteenth century, while the rich empires from Spain and Portugal started to take into custody Africans for enslavement in Europe. WhenShow MoreRelatedEssay on Human Cloning and the Value of Human Life1257 Words   |  6 PagesHuman Cloning and the Value of Human Life To recognize the value of human life, from conception until its natural end, is an achievement of civilization to be safeguarded as a primary good of the person and of society. 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Special Feeding Adaptations of the Seahorse

The seahorse is one of 54 different species of fish in the marine genus Hippocampus—a word that comes from the Greek word for horse. Only a small handful of species are commonly seen in tropical and temperate waters of both the Pacific and Atlantic Oceans. They range in size from tiny, 1/2-inch fish to nearly 14 inches in length. Seahorses are one of the only fish that swim in an upright position  and are the slowest-swimming of all fishes. Seahorses are generally considered to be an evolved form of pipefish. How Seahorses Eat Because they swim so slowly, eating can be a challenge for the seahorse. Further complicating things is the fact that a seahorse has no stomach. It needs to eat almost constantly because food quickly passes straight through its digestive system. An adult seahorse will eat 30 to 50 times per day, while baby  seahorses  eat 3,000 pieces of food per day. Seahorses do not have teeth; they suck in their food and swallow it whole. Thus their prey needs to be very small. Primarily, seahorses feed on plankton, small fish and small crustaceans, such as shrimp and copepods. To compensate for its lack of swimming speed, a seahorses neck is well adapted for catching prey. Seahorses ambush their prey by hovering silently nearby, attached to plants or corals and often camouflaged to blend in with their surroundings. Suddenly, the seahorse will tilt its head and slurp in its prey. This movement results in a distinctive sound. Unlike their relatives, the pipefish, seahorses can extend their heads forward, a process that is aided by their curving neck. Although they cant swim as well as pipefish, The seahorse has the ability to stealthily reach out and strike their prey. This means that they can wait for prey to pass by their perch, rather than actively pursuing them—a task that is difficult given their very slow speed. The hunt for prey is also aided by the seahorses eyes, which have evolved to move independently, allowing them an easier search for prey.   Seahorses as Aquarium Specimens What about captive seahorses? Seahorses are popular in the aquarium trade, and there is currently a movement to raise seahorses in captivity to protect the wild population. With coral reefs in danger, the native habitat of the seahorse is also challenged, leading to ethical concerns about harvesting them from the wild for the aquarium trade. Further, captive-bred seahorses seem to thrive better in aquariums than do capture  wild seahorses.   However, efforts to breed seahorses in captivity is somewhat complicated by the fact that young seahorses prefer live food that must be very small, given the tiny size of the young seahorses. While they are often fed frozen crustaceans, captive seahorses do better when feeding on live food. Live wild- or captive-raised copepods (tiny crustaceans)  and rotifers are a good food source that allows young seahorses to thrive in captivity. Resources and Further Reading Bai, Nina. â€Å"How the Sea Horse Got Its Curves.† Scientific American, Springer Nature, 1 Feb. 2011.Scales, Helen. Poseidons Steed: The Story of Seahorses, from Myth to Reality. Gotham, 2009.â€Å"Sea Horse Facts.† The Seahorse Trust, Seahorse Alliance, 2019.Souza-Santos, Là ­lia P., et al. â€Å"Prey Selection of Juvenile Seahorse Hippocampus Reidi.† Aquaculture, vol. 404-405, 10 Aug. 2013, pp. 35-40.â€Å"Theres Something About Seahorses.† Birch Aquarium at Scripps Institution of Oceanography, University of California San Diego.

Our Journey to the New World Free Essays

string(20) " at the big wheels\." For Two days Martha rode in the back of the dusty wagon and cried. She was one big mess. Feeling sorry for herself, and mad at the whole family. We will write a custom essay sample on Our Journey to the New World or any similar topic only for you Order Now Pa stopped the wagon, and everybody got out to eat, Everybody but Martha. She just sat where she was, moping instead of crying, till she’d run out of tears. â€Å"Martha Madison, are you going to eat something?’ asked ma. â€Å"You know I can’t swallow when I’m upset,† she told Ma. â€Å"Leave her be,† said Pa. â€Å"My Martha has a mind and a stomach of her own.† â€Å"I’ll take her gingerbread,† said Billy. He was Martha’s older brother, only one year older. Ma plunked Bob on Martha’s lap. â€Å"Well, if you’re not going to eat, how about looking after your baby brother?† Bob was a cute little rascal, but Martha was busy thinking about her home back in Jackson, Mississippi and her friend Denis. Martha missed her home and wanted to go back home. Denis and Martha swore to be friends forever, but the creaky old wagon was putting more miles between them everyday. Billy and Bob liked traveling in the wagon, the same with Pa. Ma wasn’t the complaining sort, but Martha just hated traveling. Ma said to many times to Martha, â€Å"Your Pa’s got itchy feet. He’s a traveling man and he’ll keep on moving west till we run out of land.† Everybody was excited about going to Saint Joseph, Missouri. It was where Pa was bringing them to join a wagon train headed for Oregon. It took them two weeks to reach Saint Joe. When they got to Saint Joe it was Pa and Billy who turn to be disappointed. They were too late for the wagon train. It had been gone for a week. They’d have to wait a month for the next one. After their long miserable ride from Jackson things moved pretty fast. By late afternoon they were set up in two little rooms on Mudd Street. And Pa found a job with the New West Harness Company. Martha and Ma had supper ready. They all crowded around the table and joined hands. Pa said grace and they all said â€Å"Amen.† After supper Ma spread two blankets on the floor for Martha and Billy. Pa and Ma and Bob took the big bed in the other room. And everyone was sound asleep. Pa worked all day at the New West Harness Company. â€Å"Missing that wagon train may turn out to be a blessing,† said Pa. â€Å"Why?† said Ma. â€Å"It’ll give me time to bargain for all the things we’ll need for Oregon,† answered Pa. First Pa bought extra oxen. Then he traded their old wagon in for a big new one with a canvas top. â€Å"How does she look?† he cried. â€Å"Looks like a cross between a boat and a wagon,† said Ma. â€Å"That’s why they call these contraptions prairie schooners,† said Pa. â€Å"We’re going to sail her all the way to Oregon!† shouted Billy. Martha had to laugh. The wagon did look like a ship, with its big white canvas top. There small rooms in the wagon were crammed with things for the trip. Bags of dried beans, tin buckets of lard and brown sugar, and jars of apple jelly all these things crowded around their beds. When Martha looked up at night, Martha was staring at slabs of bacon and dried beef hanging from the ceiling. â€Å"We’ll need enough food to last us through six months,† said Ma. Saint Joe was filling up fast. New wagons pulled in, crammed with goods and people. New children and dogs were all over the place. Martha’s worries came to her head the day Pa said, â€Å"Time to pack the wagon. Captain Jonah, the trail boss, says the train moves tomorrow.† Billy and Pa loaded all the heavy boxes into the wagon. â€Å"It’s going to hard to fit everything in the wagon,† she said. â€Å"But all of us ought to have our own little space. You can take anything you want, as long as it fits into your box.† Martha took out her box out to the porch. It wouldn’t hold much. Maybe the box would hold her doll with the china head and her hair ribbons. Leaving Saint Joe was going to be just as bad a leaving Jackson. At breakfast Pa said grace. â€Å"Dear Lord, give us a good journey and safekeeping. And bring us finally to Oregon if it be thy will.† Everyone rolled up there bedding and put it in the wagon. Martha helped Ma hang her pots on big hooks on the outside of the wagon. Pa said, â€Å"I’m going to drive the wagon to the front of the house. Just to see how she pulls.† They all watched. Billy bounced up beside Pa. â€Å"Giddup!† shouted Pa. The oxen strained under the load. The wagon jerked forward. â€Å"She rides real smooth,† called Pa. â€Å"Everybody hop in.† Ma climbed up with Bob. The grove outside Saint Joe where the wagon train formed looked like a big campground. Children ran yelling and playing around the wagons, dogs joined in, barking and chasing after kids. Pa finally found Captain Jonah. He gave Pa a number for our wagon number 49. Billy asked Pa if he could carve the number on the side of the wagon. â€Å"You can do more than that,† said Pa. â€Å"We’ve got to keep track of the days. Carve a notch for each weekday and a long mark for each Sunday.† Martha felt cheated. Pa always gave Billy the important things to do. But Pa surprised Martha. â€Å"Come with me, Martha girl,† he said. â€Å"I’ve got a special job for you.† Pa lifted up a round tin can from under the wagon seat. Then he showed Martha how to put axle grease on the big wagon wheels. â€Å"Every day it gets dark I want you to grease each wheel, Martha. Then check all the spokes for cracks. Let me know if you find anything wrong.† said Pa. Martha stared at the big wheels. You read "Our Journey to the New World" in category "Papers" They were as tall as her. Pa said, â€Å"It’s these wheels that will get us to Oregon. You’ve got a sharp eye, Martha. I’m trusting our wheels to you.† Pa managed to get there wagon through all the confusion. Finally they found wagon number 48. They pulled up right behind it. Toward the front of the line they could hear a lot of shouting. â€Å"I can’t make it out,† said Pa At first Martha couldn’t make it out either. Then she got it clear. â€Å"They’re shouting, ‘Wagons, ho!† she cried. The air was ringing with â€Å"Wagons, ho!† too. Martha thought it was pretty exciting, before she knew it she was yelling, â€Å"Wagons, ho!† too. The white tops of the wagons in front of us started bobbing up and down. â€Å"Giddup!† shouted Pa. â€Å"Oregon, here we come!† yelled Billy. Martha crawled over the boxes and sacks to the back of the wagon. She raised the lid of her box, and there she saw her doll. â€Å"We’re on our way, Miss Chocolate,† she whispered. â€Å"So far, so good.† The canvas topped wagons were like ovens. Billy and Martha found out they could walk as fast as the train moved. It was cooler to walk, too. The first day they were walking beside the wagon, she met a big girl who was in wagon 48. She was a sight. Wild, curly, carrot colored hair shot out in all directions around her head. Her calico dress looked about two sizes too large. She wore it hitched up so you could see the big brogan shoes on her feet. This big headed girl walked right up to Martha and said, â€Å"My name’s Laura Smith. What’s yours?† â€Å"Martha Madison,† she told her. â€Å"Let’s be friends, I’ll look after you,† said Laura. â€Å"But I don’t need anybody to look after me,† Martha told her. â€Å"Rats!† she said. â€Å"Everybody needs a friend, and I am the best looker you’ll ever meet. I do all the looking after for my Pa.† â€Å"What about your Ma?† asked Martha. â€Å"Ma’s dead a year now,† she said. â€Å"And you cook and wash and do everything?† asked Martha. â€Å"Everything,† boomed Laura. â€Å"Promised Ma I’d look after Pa.† Then Laura said, â€Å"Stick with me, honey. You won’t have a thing to worry about. Let’s shake on it.† When the shadows started getting long, a message came down the line of wagons. â€Å"Campsite for the night about a mile ahead,† yelled the scout. By the time they made the circle with the wagons it was late afternoon. Pa and Billy unhitched the oxen to let them graze on grass. Martha helped Ma get a cook fire started. Then Martha got the tin bucket from under the wagon seat and greased the wheels. She felt every spoke till they were smooth as glass. Supper on the prairie that first night was delicious. Cook fires circled the big camp. There was lots of visiting back and forth. Laura came barreling over to there campfire. She didn’t give Martha a chance to even introduce her. â€Å"I’m Laura Smith,† she said, grabbing first Ma’s, then Pa’s hand. When she went to Billy, he stepped back and just nodded his head. â€Å"Welcome,† said Ma. â€Å"Would you like some coffee?† â€Å"No, I’m full as a boardinghouse bedbug,† said Lauren, patting her stomach. Everyone laughed. Then Laura settled down with them like a longtime friend. In one of the wagons someone was playing a fiddle. Martha looked up at the sky. About a million sparkling stars were winking at her. It was a perfect night. From the first day, Billy was asking, â€Å"When are we going to see some buffalo?† But he had carved ten notches on the wagon before we spotted any. â€Å"I’d sure like to see one of them beasts up close!† he cried. â€Å"I like them right where they are,† Martha said. In a way Martha soon got a lot closer to the buffalo. They ran out of firewood and had to burn dried buffalo droppings. They were called â€Å"chips.† The longer they were on the trail, the hotter it got. Everybody was glad to see the sun set. At least it was cooler at night. But when night came, so did thousands of buffalo gnats. The only way to keep from being eaten alive was to sit close to the campfires. The gnats hated smoke more than they liked humans. Martha sneaked over to Laura’s wagon , and got dozens of bites. Late one afternoon Laura and Martha were counting the notches Billy had carved. â€Å"It’s hard to believe we’ve been on the trail almost three weeks,† Martha commented. â€Å"Not for me,† said Laura. â€Å"I feel like I’ve already walked three thousand miles and picked up a million buffalo chips!† While they were laughing, Martha heard a rumbling sound. â€Å"You hear that?† asked Martha. â€Å"Sounds like thunder,† said Laura. From the front of the train two scouts came riding towards them. â€Å"Swing the wagons in a circle!† they shouted. â€Å"What’s wrong?† asked Pa. â€Å"Buffalo stampede!† shouted the scouts. The rumbling was growing louder. Laura ran to her wagon. In a few minutes the wagons were in a raged circle. Ma and Martha ducked under the wagon with Bob. Pa and Billy grabbed guns and crawled behind the big wagon wheels. All Martha could see was a big dark cloud mobbing towards them. â€Å"Where are the buffalo?† Martha asked. â€Å"In the dust cloud,† said Pa. â€Å"There must be thousands of them.† Captain Jonah rode up. â€Å"Have your guns ready!† he shouted. â€Å"But don’t shoot until I give you the order.† The buffalo were close. Martha could taste dust in her mouth. Then, in the moving dust cloud, she saw them. They were packed tight, like a solid wall. Their heads were down. Their tails were in the air. The ground shook under their pounding hooves. â€Å"Hold your fire!† commanded Captain Jonah. Martha was sure the buffalo would crush them any second. She closed her eyes. â€Å"Fire! Fire! Fire!,† shouted Captain Jonah. The guns barked and Martha’s eyes flew open. Several buffalo in the front of the pack crumpled to the ground. More and more piled up behind them. But one huge wounded beast kept coming. He plowed into a wagon near there’s. There was this sickening thud. The wagon rolled over. Martha heard screams and more gunfire’s. The huge shaggy buffalo was slumped against a schooner. A red stain was spreading in the sand around the dead buffalo. Martha felt sick. But the gunfire was working. The solid line of buffalo split in the middle. They turned away from the pile of dead buffalo and ran past the wagons. Martha could see hundreds of brown shaggy legs flying by their wagon. â€Å"We’ve broken the stampede!† shouted Captain Jonah. The mad, rushing buffalo swung wide of the wagons. Soon the last of the huge herd passed them by. The dust began to settle. The thundering roar of the stampede faded away. â€Å"We’re safe now,† said Pa. â€Å"I’m going over to help the folks under the wagon and shook the dust off. Back at the wagon Pa told us we were going to stay put for the night. â€Å"It’ll give us time to skin some buffalo for supper,† he said. Billy went to skin the dead buffalo. Martha started greasing the wagon wheels. The men came back with big buffalo steaks. Ma fixed some for there supper. Martha couldn’t eat the tough meat. Martha stared out across the starlit prairie. She felt so lonely. As far as she could see there was nothing just flat prairie stretching on and on. â€Å"Where is your Pa?† asked Captain Jonah. â€Å"Over there,† Grasped Martha, pointing in the opposite direction. The Captain rode away, in a hurry. When Pa came back to there wagon, he said we would make camp early. â€Å"Why?† asked Ma. â€Å"Indians,† said Pa. â€Å"They’ve been tracking us all day.† For three days the scouts reported: â€Å"Indians still tracking us.† â€Å"They probably only want to do some trading,† Captain Jonah reassured us. â€Å"The important thing is that no one panics and does something foolish. I’ve brought many wagon trains through Indian country and I had never had any real trouble.† It was late in the afternoon on the fourth day when Martha saw them. At first they were tiny specks bobbing up and down far out on the plains. â€Å"They’re on horseback,† said Laura. The scouts rushes up shouting, â€Å"Circle the wagons!† As soon as the circle was made, Pa grabbed his gun. Then he joined the men lined up behind Captain Jonah. Martha peeked through a slit in the canvas. A long line of Indians on horseback were moving slowly toward them. It was so still and quiet, Martha could hear everyone breathing in the wagon. Suddenly the Indians stopped. Captain Jonah made a sign with his hands. An Indian who must have been the chief returned Captain Jonah’s sign. Then Captain Jonah and the chief rode out and met in the middle. For a few minutes they talked, and made signs with their hands. Then Captain Jonah turned and went back to his men. The chief did the same. Crack! A single gunshot rang out from one of there wagons. The pony one of the young Indians was ridding stumbled and crashed to the ground. The rider went down with him. Our scouts raced back toward the wagon train, yelling, â€Å"Hold your fire!† The Indians pulled up around the wounded pony and the fallen rider. Captain Jonah dashed up to them and jumped off his horse. Martha was sure the Indians would kill him. Why didn’t the scouts go to his rescue? Instead the scouts kept yelling, â€Å"For God’s sake, don’t shoot!† In a few minutes that seemed to last forever, the crowd around the fallen rider parted. The young Indian who had gone down with the pony looked dead. The captain rushed back to the wagons. The Indians made a long line facing them. They just stood there, silent and threatening. â€Å"Who fired that shot?† demanded the captain angrily. Two scouts dragged a man from wagon 42. â€Å"That was a stupid thing to do, Ned Butcher!† shouted the captain. Ned stared to protest. But Captain Jonah shouted, â€Å"I don’t care about your excuses. I only care about the safety of the folks on this wagon train. I could hang you for disobeying orders. Or I could just hand you over to the Indians.† Ned’s wife rushed up to Captain Jonah. She stared to pleading with him. Captain Jonah motioned her away. â€Å"All they wanted was to trade hides for blankets and sugar. Now the stakes are higher. Thank God the boy’s only stunned. But the pony is dead. Either we supply them with two oxen and sugar and blankets, or we can expect an attack. Those are the terms!† The men started shouting all at once. Captain Jonah held up his hand for silence. â€Å"They’re going to sit there for a half hour. If we don’t have the oxen and other stuff outside the wagon train by then, they’re going to come swooping down on us. I’ve told the chief we’d meet their demands.† â€Å"Ned Butcher, you have 4 oxen. Unhitch two of them for the Indians,† commanded the captain. â€Å"But only two oxen can’t pull my wagon,† Ned protested. â€Å"You can lighten your load by dumping some of it right here.† â€Å"Every wagon must give a pound of sugar and a blanket,† said Captain Jonah. â€Å"And be quick about it! Our time is running out.† In just a few minutes every person piled up a great mound of blankets and sugar. Captain Jonah and the scouts brought out the two oxen. They staked them by the sugar and blankets. Then everyone pulled back behind the wagons. â€Å"Keep your guns ready, men. But don’t make a move unless I give order!† shouted Captain Jonah. Suddenly the still, silent line of Indians plodded. They came racing toward them. They were yelling and waving guns and spears, kicking up clouds of dust. Martha expected arrows and bullets to rip through the wagon any second. When the Indians reached the staked oxen, the pile of blankets and sugar, the Indians stopped in a cloud of dust. Suddenly the wagon train started to move out. When Martha looked back, the Indians were dividing up the blankets and sugar. They were chattering and laughing and didn’t seem the least bit warlike. That night as they sat around the campfire, they celebrated there coming to Oregon. In the morning Captain Jonah pushed the wagon train hard after the Indian scare. â€Å"This is the hard part of the trip,† he said. â€Å"We’ve got a tough river to ford before we cross the mountains.† â€Å"But the oxen are worn out,† one of the men protested. â€Å"Get out of the wagons and walk!† snapped the captain. Then he made it an order. â€Å"Everybody walks from here on.† All of them plodded along beside our wagons in the boiling sun. â€Å"If you had three wishes, what would you wish for?† Laura asked Martha. â€Å"Ice, ice, and more ice!† â€Å"Your wishes wouldn’t last a minute in this heat,† said Laura. They kept walking in the whole terrible heat. One day they came upon a long line of boxes, trunks, and furniture scattered beside the trail. Lauren and Martha ran over to see what was in the trunks. â€Å"Keep moving!† shouted one of the scouts. â€Å"Just count yourself lucky we don’t have to dump all our goods. Take a like over there!† Martha gasped. Sun bleached skeletons of oxen lay in the sand. â€Å"Their teams gave out,† explained the scout. â€Å"They doubled up and went on as best they could. Move along now. We’ve got a river to ford up ahead. By the time they reached the river, the scouts were struggling to get ropes strung across. The muddy water looked ready to overflow the riverbanks. The oxen had a hard time making it across. But finally the scouts got two short ropes anchored across the river. Then the captain gave the signal. â€Å"One driver to a wagon, everybody else, over on the ropes!† he ordered. Pa drove there big schooner into the river. â€Å"She floats like a boat!† he called They plunged into the water. Martha could see Laura up ahead on the rope. At first it felt good just to be cool again. Then in the deeper water Martha began to feel the strong pull of the undertow. Billy called behind Martha. â€Å"Hey, this is fun!† Martha was about to tell him to hold tight, since he’d soon be in the undertow. But Billy shouted again. â€Å"Look, no hands!† Martha turned, there he was, treading water with both hands off the rope. â€Å"Billy!† called Martha. â€Å"Stop that!† You know you can’t swim!† He struck the undertow and went under like a rock. Martha was so frighten, she couldn’t even call for help. Billy popped back up right next to her. He was coughing and spitting water. Martha grabbed his arm. But she was thrashing around so wildly, Martha lost her grip on the rope. They both went whirling toward the center of the river. They shot right past Ma and Bob. Ma screamed. Martha was sure they were lost. But she still held on to Billy, but his head kept on bobbing under. Then she hit something. Something hard that sent pain shooting up her arm. It was Laura’s wagon. Martha grabbed it. Then she pulled Billy up close, where she could keep his head above water. He coughed, and spit more muddy water. â€Å"Grab the wagon!† She yelled. He clawed at the side of the wagon and found a pot hook to hang on to. Martha was afraid to let him go. But her arm was hurting so, she didn’t know how long she could hold on. Suddenly Laura was there with her arms around both Billy and Martha. She had them penned against the wagon. â€Å"Hang on!† she cried. â€Å"You all right, Billy?† He spit more water and mumbled, â€Å"I’m fine.† â€Å"You don’t look too bad for someone who’s just drunk half a river,† said Lauren. â€Å"How about you, Martha?† Martha was scared to death, and her arm was hurting something fierce. Laura clung to the wagon with them until they were across the river. Everyone cheered as they staggered up the muddy riverbank to safety. The three of them flopped on the ground and sat there, completely worn out. â€Å"Oregon’s on the other side,† announced Captain Jonah. â€Å"We’ve got a hard ride up, but an easy ride down. Let’s start climbing!† They all still had to walk. And when the trail got steeper, they had to help push the heavy wagons. But the coolness in the mountains felt good. The rocky trail was hard on wheels. Every day a wagon would have to pull out of line to fix a broken wheel. Martha still took care of their wheels. Even though her arm was hurt, she wouldn’t let Billy take over. She was superstitious about them. When the last one was checked, she’d pat it and say, â€Å"Lucky wheels! You’ll get us there!† Well, the luck played out before they reached the crest of the mountains. The whole family plus Laura’s was pushing there wagon up a steep part of the trail. Crack! There left front wheel hit a big rock. â€Å"Knocked the iron rim completely off!† cried Pa. â€Å"We’ll have to drop out of line and fix it.† â€Å"How long will it take?† Martha asked Pa. â€Å"Maybe half a day,† he answered. Captain Jonah rode up. â€Å"Tough luck,† he said. â€Å"We’re less than a day away from the crest. Then it’s easy going. Tell you what we’ll do. I’ll camp an hour early tonight and start out an hour later tomorrow. That’ll give you time to catch up.† Pa thanked the captain. Then he rode off and left them to tend the broken wheel. Martha was scared seeing all the wagons go, and being left behind. By the time Pa fixed the wheel, it was dark. â€Å"Hurry! We’ve got miles to make up,† he said. And he pushed the oxen as fast as he dared. â€Å"Pray for a bright moon,† said Pa. â€Å"Driving by night is the only way we’re going to catch up.† But low hanging clouds blocked out the moon and the stars. It started to rain. â€Å"We’ll have to stop,† said Pa. â€Å"It’s foolhardy to go on.† â€Å"Might as well try to get some sleep,† Ma said. Martha then realized it stopped raining. A bright patch of moonlight cut through the back of the wagon. â€Å"The moons out! It’s so bright you can see everything! Pa! Pa! Martha called. Wake up! The rain’s stopped. We can get moving!† Pa jumped up â€Å"By golly, our luck’s changed. We’ll catch up now!† he cried. Day was breaking when we saw the wagon train camp on the crest of the mountains. When we pulled into camp, Lauren ran to meet their wagon. â€Å"I knew you’d make it!† she shouted. I’ve got breakfast ready. As they had breakfast the sun suddenly popped out, round and red and beautiful. Captain Jonah’s big voice boomed, â€Å"Look, folks. There it is. That’s Oregon down there!† From there high perch you could see miles of wild, beautiful valleys stretching before them. For a moment no one said anything. Then Martha let out a yell and turned a cartwheel. Pa put his arm around Ma. â€Å"Now, this looks like our Journey to the New World.† How to cite Our Journey to the New World, Papers

Opposite of Loneliness free essay sample

In the article â€Å"Opposite of loneliness† by Marina Keegan, it explains about the life of a young adult who started her adulthood in Yale University. A place she had found happiness and most certainly the opposite of loneliness. Moreover, she finds herself completely attached to it as she had said in the first paragraph â€Å"What I’m grateful and thankful to have found at Yale and what I’m scared of losing when we wake up tomorrow and leave this place†. This phrase shows us that Yale brought out the best in her, something she fears losing and that she is actually very reluctant to have to leave. She is afraid that all her memories and experiences she has gone through would be gone once she steps out of Yale. This article shows the basic development of a young adult’s social life beginning with a simple circle of friends or a clique and the attachment that became stronger as one grow fonder of the people around her which is exactly what she faces in her experience in Yale where it was mentioned in paragraph three, â€Å"Yale is full of tiny circle we pull around ourselves†. We will write a custom essay sample on Opposite of Loneliness or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She found that even though not everyone knows everyone, there is still unity and a sense of togetherness among the students in Yale. She also added that the experienced they shared among themselves were priceless and unforgettable and that she felt safe and loved whenever in the company of her peers during her time in Yale. This article allows us to see that the writer begins to discover herself and learns to comprehend about life as she faces challenges along the way while being in Yale. The fear of knowing the truth or fear of not knowing at all is something every individual learns to adapt to however the word â€Å"fear† should never conquer a person as it would only demotivate ourselves instead f seeing the positive side of life just as she had mentioned in paragraph 4 â€Å"But let us get one thing straight: the best years of our lives are not behind us. They’re apart of us† The writer starts comparing the her past and the possible future where she wished that she could wind back time and correct her past mistakes and regrets if given the chance to. It makes us realize that in life there will be scenes playing in our minds like a 1980’s classical film in which the â€Å"What if† takes place. There are times that every individual wished they could go back in time and do something good for themselves or be a the chairperson of a certain society, things they never knew they had it in them or things they went through and it never crossed their mind that they actually did it which is exactly what she felt in herself, â€Å"I’ve looked back on my high school and thought: how did I do that? How did I work so hard? † Everybody would have their standards of living and expectations of succeeding however the article also makes us realize that no matter how perfectly we plan, we may not have the ending that we wished for. We can never be certain of what the future holds for us, however as life goes on, we understand that a human being tends to regret her decisions and change their minds ample of times which explains what she had mentioned in paragraph nine â€Å"If only I had majored in biology, if only I’d gotten involved in journalism as a freshman† The writer also shared uncertainties for what the future would hold for her. She starts comparing herself to others who have accomplished more than she has. Life is all about choices and it is these choices that she is most afraid of. The writer also stated that during her time in Yale, she never had to make any life changing choices and knows she has to start doing it once she graduated and is afraid to make the wrong choices. However, she added that however our lives turned out to be, the future is uncertain and that it can be altered at any point of our life. This can be seen when she said â€Å"What we have to remember is that we can still do anything. We can change our minds. We can start over†. At a young age especially an undergraduate student would always feel that there’s always something missing in their lives to what they’ve accomplished. However also at a young age the opportunity that lies ahead in the future is even bigger. For each expect the young adult faces in Yale University, she comes across one conclusion of her college life, loneliness was never involved however happiness, laughter and memories are definitely words to describe it. Stages by stages this article makes us understand that we as human beings should cherish each and every moment that we have and make the best out of it. Sustain it as a memory that becomes apart of you until the very end. Yes life is not a bed of roses however there’s no harm in trying to make it an enjoyable experience and ride.